Lamborghini Sales 2020-2025

Introduction Glossary Original Data Table Closer Analysis: 2025

Introduction

This chart is most useful for stakeholders who want a clear, high-level understanding of performance trends over time—such as designers, product managers, business strategists, investors, or students analysing market behaviour. The chart enables users to rapidly spot growth patterns, slowdowns, and turning points that might not be evident from raw data alone by displaying changes over the measured period. It helps users compare different time intervals at a glance, understand overall momentum, and draw insights about consistency, volatility, or long-term direction, making it a practical tool for decision-making, strategic planning, or contextual analysis.

Glossary

Sales Volume: The total number of vehicles sold for each model within a specific year and region.
EMEA: Europe, Middle East, and Africa region.
Americas: North and South America region.
APAC: Asia-Pacific region.
Urus: Lamborghini's luxury Super SUV model.
Huracán: Lamborghini's mid-engine sports car.
Aventador: Lamborghini's flagship V12 supercar (discontinued after 2023).
Revuelto: Lamborghini's new flagship hybrid supercar (launched 2024).
Urus SE: Hybrid-electric version of the Urus SUV.
Temerario: Hybrid successor to the Huracán (launched 2025).
Base Price (USD): Starting manufacturer's suggested retail price in US dollars.
Horsepower: Engine power output measured in horsepower (hp).
Hybrid: Vehicle with both electric motor and combustion engine.
Gasoline: Traditional internal combustion engine fuel type.

Original Data Table

Model Year Region Color Fuel Type Base Price (USD) Horsepower Sales Volume Turbo (Yes/No)
Urus2020EMEABlackGasoline2300006414500Yes
Urus2020AmericasWhiteGasoline2400006414800Yes
Urus2020APACRedGasoline2350006412700Yes
Huracán2020EMEAYellowGasoline2600006312500Yes
Huracán2020AmericasOrangeGasoline2700006312600Yes
Huracán2020APACBlackGasoline2650006311500Yes
Aventador2020EMEABlackGasoline550000769600Yes
Aventador2020AmericasWhiteGasoline560000769650Yes
Aventador2020APACRedGasoline555000769400Yes
Urus2021EMEASilverGasoline2350006415021Yes
Urus2021AmericasBlackGasoline2450006415200Yes
Urus2021APACWhiteGasoline2400006412780Yes
Huracán2021EMEAYellowGasoline2650006312586Yes
Huracán2021AmericasOrangeGasoline2750006312700Yes
Huracán2021APACBlackGasoline2700006311520Yes
Aventador2021EMEABlackGasoline560000769798Yes
Aventador2021AmericasWhiteGasoline570000769820Yes
Aventador2021APACRedGasoline565000769500Yes
Urus2022EMEABlackGasoline2400006415367Yes
Urus2022AmericasWhiteGasoline2500006415550Yes
Urus2022APACRedGasoline2450006413000Yes
Huracán2022EMEAYellowGasoline2700006313113Yes
Huracán2022AmericasOrangeGasoline2800006313300Yes
Huracán2022APACBlackGasoline2750006311900Yes
Aventador2022EMEABlackGasoline570000769753Yes
Aventador2022AmericasWhiteGasoline580000769780Yes
Aventador2022APACRedGasoline575000769480Yes
Urus2023EMEABlackGasoline2500006416087Yes
Urus2023AmericasWhiteGasoline2600006416200Yes
Urus2023APACRedGasoline2550006413100Yes
Huracán2023EMEAYellowGasoline2800006313962Yes
Huracán2023AmericasOrangeGasoline2900006314000Yes
Huracán2023APACBlackGasoline2850006312300Yes
Aventador2023EMEABlackGasoline58000076963Yes
Aventador2023AmericasWhiteGasoline59000076963Yes
Aventador2023APACRedGasoline58500076963Yes
Revuelto2024EMEABlueHybrid50000010011406Yes
Revuelto2024AmericasWhiteHybrid52000010011500Yes
Revuelto2024APACGreenHybrid5100001001900Yes
Urus SE2024EMEABlackHybrid3000006415662Yes
Urus SE2024AmericasSilverHybrid3200006415800Yes
Urus SE2024APACRedHybrid3100006413150Yes
Huracán2024EMEAYellowGasoline2900006313600Yes
Huracán2024AmericasOrangeGasoline3000006313700Yes
Huracán2024APACBlackGasoline2950006312200Yes
Revuelto2025EMEARedHybrid55000010011700Yes
Revuelto2025AmericasBlueHybrid57000010011800Yes
Revuelto2025APACBlackHybrid56000010011650Yes
Urus SE2025EMEAWhiteHybrid3300006414650Yes
Urus SE2025AmericasBlackHybrid3400006414800Yes
Urus SE2025APACSilverHybrid3350006412750Yes
Huracán (Temerario)2025EMEAGreyHybrid3800008501300Yes
Huracán (Temerario)2025AmericasOrangeHybrid3900008501400Yes
Huracán (Temerario)2025APACWhiteHybrid3850008501150Yes

Closer Analysis: 2025

Model Year Region Color Fuel Type Base Price (USD) Horsepower Sales Volume Turbo (Yes/No)
Revuelto2025EMEARedHybrid55000010011700Yes
Revuelto2025AmericasBlueHybrid57000010011800Yes
Revuelto2025APACBlackHybrid56000010011650Yes
Urus SE2025EMEAWhiteHybrid3300006414650Yes
Urus SE2025AmericasBlackHybrid3400006414800Yes
Urus SE2025APACSilverHybrid3350006412750Yes
Huracán (Temerario)2025EMEAGreyHybrid3800008501300Yes
Huracán (Temerario)2025AmericasOrangeHybrid3900008501400Yes
Huracán (Temerario)2025APACWhiteHybrid3850008501150Yes

By concentrating on the 2025 data, we can observe that Lamborghini has completely switched to hybrid models, indicating a strong dedication to electrification without sacrificing performance. The Urus SE clearly drives the majority of sales, confirming that SUVs remain the brand's main revenue engine, while flagship models like the Revuelto maintain strong demand despite much higher prices. Regional sales are dominated by the Americas, with strong contributions from EMEA and APAC, indicating that Lamborghini's hybrid strategy is widely accepted.

Dataset from Kaggle